The Lessons, Controversies & Bold Moves that February brought us!
February at SheMarketers wasn’t just another month, it was a journey. A journey of self-discovery, powerful insights, and controversies. Let’s dive right in!
Who Are You Without the Titles?
Imagine walking into a room where no one knows your title. You’re not the ‘Marketing Manager,’ the ‘Product Lead,’ or the ‘Director.’ Who are you then?
This was the challenge posed by Peter Yang in his conversation with Ebi Atawodi, Director of Product Management at YouTube Studio. It forced us to pause. In a world where career achievements often define us, what remains when you strip them away?
As marketers, we get lost in campaign analytics, brand growth, and the race for the next big thing. But beyond work, what truly defines us? This question left us reflecting deeply on our values, passions, and purpose.
The 5-Person Rule: Who’s in Your Circle?
Ever heard the saying, “You’re the average of the five people you spend the most time with”? February was a reminder that the company we keep shapes our mindset, ambitions, and growth. Here’s our post featuring this topic.
Here’s an exercise for you:
1️⃣ Identify five people who inspire and challenge you.
2️⃣ Engage with them, learn from them, and hold yourself accountable.
This simple practice helps cultivate:
✔️ A mindset of positivity and growth.
✔️ Disciplined and productive habits.
✔️ More ambitious goals.
✔️ A powerful, like-minded network.
So, who’s in your top five?
Adidas vs Nike: A Branding Shift
For years, Adidas and Nike were battle-tested warriors in the same arena, motivating athletes to defy limits:
🔹 Adidas: “Impossible is Nothing” – A challenge to break barriers.
🔹 Nike: “Just Do It” – A call for relentless self-drive.
But Adidas has taken a different route. Their new messaging, “You Got This” and “We All Need Someone to Make Us Believe,” signals a shift from individual grit to collective encouragement.
So, which resonates more with you? The solitary push of Just Do It or the supportive embrace of We All Need Someone to Make Us Believe?
Maltina’s Influencer Controversy: A Missed Opportunity?
Picture this: A creator makes a viral post. A brand notices. Instead of collaborating with the creator, they take the sound, offer only cartons of Maltina as compensation, and run with it.
That’s exactly what happened in February, sparking an industry-wide debate. Should brands prioritize fair partnerships with creators? Or was Maltina justified in their approach?
What’s your take? Let’s talk about it!
Making Ideas Happen: The Real Challenge
Abi Ipaye, Head of Innovation at Guinness Nigeria, dropped a gem this month:
“Some of us are idea machines. Some need time to create magic. But what truly matters is execution.”
In marketing, ideas come fast and furious. But the real power lies in bringing them to life. What’s your secret to execution? We’d love to hear your strategies!
SheMarketers Interview Series is Back!
Episode 3 is here! Featuring Kadijat Okeowo, Product Growth & Lifecycle Marketing Manager, this exclusive interview episode is packed with insights on product growth strategies. Don’t miss it!
Coming Up in March: The Power of a Community Webinar
March is all about celebrating women, and we’re marking International Women’s Month with a special webinar:
Expect incredible speakers, real talk, and game-changing insights.
📌 Register here: https://forms.gle/eeS2usaoxayRHnoT8
📌 Join our WhatsApp community for updates, networking, and meaningful conversations.
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That’s a wrap for February! What were your key takeaways this month? Let’s keep the conversation going!